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NBR.org's Book Review Club gives the power back to book consumers.

The publishing industry is changing, The days that big publishing houses and book distributors controlled the best sellers lists are numbered. As Newspapers shed their book review sections, we as book consumers have a long awaited opportunity to take back our purchasing power by writing book reviews, praising the books we love, exposing the less than acceptable books and finally determining which books become best sellers.
In the past, faux best seller lists, such as the NYT Best seller lists ( still active), were the result of big publishers and book distributors  manipulating the sales figures to create hype to sell their products to book consumers. Amazon.com's best sellers list is more accurate, and more difficult to manipulate than the newsprint giants lists were.  The consumer, who wishes the best information possible to help them find the products (books) they would consider buying.  This was, and is, a sham. The 'favorites' of the big boys were always in first place, and other well deserving authors, and small publishers were left to scrabble for the crumbs, (a very small share of the book sales dollar), in the book marketplace. This one sided system is long overdue for it's demise, but what will replace it?

We at NewBookReviews.org have known for years that bright and exciting new authors usually fought a losing battle with the publishing powers that be, and most all of them lost, just gave up and went back to their day jobs. That situation has delivered a literary loss to book lovers, a loss that will never be recovered, simply because they were not being presented to the reading public for their choices in reading material. Our hope is that the book consumer will take note, and take the upper hand in demanding a wider selection of books from publishers that includes new authors books.

Book reviews are very powerful, especially when written by and for other book consumers. In our estimation the "customer is always right" mentality should regain it's rightful place in the publishing industry, and be the media that replaces the dying giant that ruled for so many years selling books to the consumer, by being an imposter for the real thing...book lovers. 

Ray Ward Managing Editor, NBR.org